Two QR Code Advertisements Hooked Me in Six Words or Less
If you follow this blog, you know I criticize advertisers that cram too much copy or too many visual elements into their ads. This week’s advertisers do neither. Sleep Number Bed and Drugfree.org...
View ArticleHow to Serve Up QR Codes That Don’t Disappoint
A QR Code® can either be the cherry or the sour grape on the top of your marketing sundae. When it comes to prospects interacting with your marketing materials, newsletter, or advertisement, they’re...
View Article7 Memorable Applications of QR Codes on Business Cards
Regardless of how you feel about QR Codes® you have to admit when you get handed a business card similar to one of the 10 examples below, you think one or all of the things below: This person is on top...
View ArticleVDP Allows Bridal Service Companies and Brides to Get Personal
When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized...
View ArticleQR Code and Emerging Media Heighten Engagement and Can Lower Your Postage Costs
Don’t complain about the rising costs of postage if your company didn’t register for last year’s USPS business discount by using QR Codes® (deadline was August 12, 2012). This is the third year in a...
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